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Thought Leaders

Guillermo Diaz


Vice President, Strategic Accounts - Latin America



  • Cultural Change
  • Behavior Based Safety
  • Leadership Development and Coaching
  • Safety Strategy
  • Leading with Safety® seminars
  • Prevention of Serious Injuries and Fatalities

“I collaborate with leaders and organizations to advance the value for safety.”

As Vice President of strategic accounts in Latin America, Guillermo Diaz collaborates with his clients to develop their safety strategy, design and implement serious injuries and fatalities prevention initiatives, behavior-based safety processes, as well as safety leadership development systems that help them to improve their organizational culture and safety performance.

Guillermo has successfully partnered with clients across various industries to include chemical, transportation, manufacturing, mining, cement, retail, utilities. He has extensive experience working across diverse locations and cultures like Mexico, Puerto Rico, Colombia, Venezuela, Spain, Bolivia, Ecuador, Chile, Uruguay and the United States.

Guillermo is a skilled leadership coach who partners with first-line supervisors, managers, and executives to create and implement behavioral action plans to improve their ability to lead teams, deploy strategic initiatives, and affect culture change.

He is a dynamic educator who trains first-line workers on the foundational concepts of BAPP® technology, facilitates leadership development workshops for supervisors and managers and conduct seminars for senior executives on the leadership practices essential to improving and sustaining safety performance.

In addition to his work with clients, Guillermo contributes to the continuous improvement of services and technologies at DEKRA through consulting in the development, translation, and adaptation of solutions for Latin American audiences.

Prior to joining DEKRA, Guillermo spent more than 15 years in the chemicals industry, holding positions in operations, administration, and corporate. He has served as an internal consultant in areas like process re-engineering, productivity, and continuous improvement systems; assisting several teams in achieving important organizational improvements.

Guillermo holds a degree in Industrial Chemical Engineering from the Instituto Tecnológico de Veracruz.

He is fluent in English and Spanish.