Thought Leaders


Vice President, Strategic Accounts - Latin America

  • Cultural change
  • Behavior-based safety
  • Leadership development and coaching
  • Safety strategy
  • Leading with Safety® seminars
  • Prevention of serious injuries and fatalities

“I collaborate with leaders and organizations to advance the value for safety.”

As the vice president of strategic accounts in Latin America, Guillermo collaborates with his clients to develop their safety strategy and to design and implement serious injuries and fatalities prevention initiatives, behavior-based safety processes, as well as safety leadership development systems that help them improve their organizational culture and safety performance.
Guillermo has successfully partnered with clients across various industries, including chemical, transportation, manufacturing, mining, cement, retail, and utilities. He has extensive experience working across diverse locations and cultures, such as Mexico, Puerto Rico, Colombia, Venezuela, Spain, Bolivia, Ecuador, Chile, Uruguay, and the United States.
Guillermo is a skilled leadership coach who partners with first-line supervisors, managers, and executives to create and implement behavioral action plans to help them improve their ability to lead teams, deploy strategic initiatives, and effect culture change.
He is a dynamic educator who trains first-line workers on the foundational concepts of BAPP® technology, facilitates leadership development workshops for supervisors and managers, and conducts seminars for senior executives on leadership practices essential to improving and sustaining safety performance.
In addition to his work with clients, Guillermo contributes to the continuous improvement of services and technologies at DEKRA through consulting in the development, translation, and adaptation of solutions for Latin American audiences.
Before joining DEKRA, Guillermo spent more than 15 years in the chemicals industry, holding positions in operations, administration, and corporate. He has served as an internal consultant in process re-engineering, productivity, and continuous improvement systems and in assisting several teams achieve important organizational improvements.
Guillermo holds a degree in industrial chemical engineering from the Instituto Tecnológico de Veracruz in Mexico.
He is fluent in English and Spanish.