Beyond Telematics: Building a People‑Centered Fleet Safety Culture
Wednesday, October 29th 2025 - 11:00 AM (EDT)
Commercial fleets log billions of miles each year, navigating increasingly busy and complex roads. Studies show that driver-related behaviors—such as distraction, fatigue, and poor decision-making—account for more than 90% of serious crashes. Technology can monitor and assist, but it delivers the greatest impact when paired with attentive drivers and proactive coaching.
This webinar brings together seasoned transportation and fleet safety leaders to discuss how world-class performance emerges when technology, leadership, and human factors work in concert. They will share practical strategies for using dash-cam and telematics data for peer-to-peer coaching, building a safety culture that treats near-miss data as an opportunity rather than a punishment. Attendees will learn how to bridge the gap between data collection and behavior change, making safety a shared responsibility that is both individual and collective.
Key learnings:
- Identify risks and behaviors – Understand why tailgating, distraction, and speeding are on the rise and how these behaviors contribute to severe incidents.
- Leverage technology with coaching – Learn how AI-enabled cameras, telematics, and near-miss analytics reduce risk when combined with timely, peer-to-peer coaching and behavior-based feedback.
- Build a culture of safety and leadership – Discover methods for creating a people-centered safety culture where drivers are empowered and enabled to report near-misses
- Use data for continuous improvement – See how to transform data into actionable insights and improvements through dashboards that proactively track at-risk trends that reinforce safer practices.
Presenters:
- Tamara Jalving, Principal Consultant - DEKRA
- David McMichen, Principal Consultant - DEKRA
- James Grant, Vice President - DEKRA
- Cheryl Saxton, VP of Technology & Innovation - Velociti