Yellow Case Study Download

Hawkins says Yellow had successes in safety but they weren’t sustainable. The turning point was when he noticed the positive results one of his major rail clients was achieving from a safety improvement initiative they had implemented. He realized that sustained improvement would require sustained effort. Improvement had to start with managers becoming better leaders. Hawkins’ leadership team invited a member of the rail company to explain the transformation they were making and the commitment required. While some team members had skepticism, everyone knew that focusing on employee safety was the right thing to do.

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