Certified Pre-Owned Program Development

Certified pre-owned / used vehicles as drivers for customer loyalty and increased sales volumes in the new vehicle parts & accessories and after sales business.

Pre-Owned

Our used and certified pre-owned vehicle sales and remarketing approach focuses on the creation and implementation of KPI-driven business models and efficient processes. Hence, this approach ensures improved sales performance and increased revenues combined with high customer satisfaction in the used vehicle business.

Benefits for manufacturers, importers and dealers

  • Optimised deployment and use of human resources (return on investment)
  • Used vehicles as a strong sub-brand: reinforcing the brand and creating brand value for used vehicles
  • Reinforced customer satisfaction and loyalty
  • Boosted new vehicle sales through professional used vehicle trade-in activities
  • Increased of sales volumes and revenues (remarketing, demo-vehicles, used vehicles)
  • Improved stock rotation, reduction of “days in stock” and increased gross profit
  • Stabilized and improved residual values
  • Steering of the used vehicle department as a proper profit center with KPI-based management
  • Improved efficiency in the dealership through process and interfaces optimization
  • Development and implementation of sustainable processes, workflows and structures to safeguard the future
  • Incremental revenues and improved return on investment (through e.g. add-on sales of service & repair work, parts & accessories, finance & insurance services and others)

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